Tuesday, August 25, 2009

There's a reason most of our new projects are in social media

There's a reason why most of our newest projects are in the area of social media, for instance the online collaborative education tool Kajour by Knowledge Athletes. The reason is that social media is becoming one of the main new tools in everyone's networking and branding architecture. If it's not one of your main new tools you might want to check out a video from the author of Socialnomics, Eric Qualman.

So my question for you as an entrepreneur is - if you're not creating a product that is social media oriented - what are you doing to include a social media interface or connection to your product and brand? What active role are you taking to ensure that once your new product or service comes out it is relevant?