Why Wearable Tech is Here to Stay

Lately the news has been buzzing with the latest in wearable devices.  Devices such as Google Glass, integrated watches by Samsung, Apple and other vendors, Vuzix Goggles (a Rochester, NY company) and Oculus Rift are starting to enter mainstream vocabulary.  Prototypes and beta software are starting to roll out and consumers and developers are getting to start to play with these devices hands on.  Some companies are even looking at creating heads up contact lenses!

This has all happened before of course - we've seen everything from surround vision helmets to heads up displays.  But never before has the actual technology really met the expectations of potential users -  whether it's limited use scenarios, bulky or cumbersome form factors, or poor integration and adoption by other platforms - many such ventures have started and fizzled.

So why is this time different?  Well there are a few reasons:

• Between advances in optics, small screen and flat panel displays, and miniaturization of essential components the visual aspect of the interfaces have gotten smaller, more useable, and more convenient.
• The ubiquity of extremely powerful cell phone devices means that processing and communications can be offloaded to that device, rather than needing to be integrated into the wearable platform.
• The improvement in wireless communications reduces  the size, and increases the range of components.
• People's addiction to ever-present ever-accessible media, through the use of always on and always connected internet devices has increased to the point where people crave the convenience of making that as quickly accessible as possible.
• Current interface methods through products like phones require hands-on interaction and attention distracting form factors.
• Voice recognition - by uploading to the cloud and analyzing in real time - has improved dramatically.
• Battery technology is improving dramatically making use of such devices more convenient.
• Movie media has started to prepare people for this reality.  We see fanciful interfaces in movies that mimic the interfaces that these devices give us - and we want them.

So are the new wearable devices perfect yet?  Not by any means.  While the hardware is starting to catch up there are software and social aspects that must be overcome.  How will having an always on and available camera change the way people interact?  If anything you say might be recorded and uploaded to the internet in real time - how will that change society?  There is significant social resistance to people using products like Glass and those issues will need to be addressed if it's to succeed.  And there are still plenty of technological issues to overcome.

I say to you though - these advances are inevitable.  Rather than railing against them your time might be better spent determining how to make best of use of them. Outside the personal use of such devices - the business uses are outstanding.  Imagine a tech having all his manuals and instructions available at will, and having both their hands free.  Imagine being able to shop or price compare by just looking at the bar code on a product.  Record a meeting for playback later rather than taking notes.  Video your professor in class.  Imagine your UPS or FEDEX person abandoning their scanner and just snapping a photo of the package barcode, and recording the GPS coordinates of the delivery.  These are all very real and very doable scenarios without any significant improvement in existing technology.

The advent of prescription wearable tech from Rochester Optical (another Rochester Company) for heads up display is particularly exciting - since the wearers of that tech are already used to having glasses, adding a heads up display is no leap for them - they are used to the idea.  Fashion designers have been pushing glasses as fashion accessories rather than for vision correction - paving the way for the addition of Google Glass and other displays into the world of non-prescription glass wearers.

So with wearable tech being inevitable - how are you planning to leverage that with your new products?  Is there a way you can enhance the use of your product with wearable tech?  Provide an alternate interface or display screen?  Integrate heads up vision?  Are you ready for this revolution and tapping it's potential fully?  OS-Cubed is - ask us how!

What does a Best of the Web website cost?

The Rochester Business Journal holds a Best of the Web competition each year.  OS-Cubed is proud to have developed sites that have qualified in the past as a finalist - though this year none of our clients submitted an entry.  The RBJ's competition looks at websites in a variety of categories including Not for Profit cultural, Not for profit human services, Banking and Finance, Education, Business and professional services, Government and Community, Health care, Legal Services, Manufacturing, Real Estate, Retail and Tourism.  In short, a vast cross section of the web services industry.

One of the more interesting questions they ask (and not everyone answers this) is the cost to build the site and the annual cost to maintain it.  Note that the interpretation of these amounts is left up to the submitter of the site and (for instance) may not include internal development costs, volunteer costs (on the part of Not for Profit companies) and other non-accounted for expenses.  Nonetheless, the study offers a nice cross section of the community and what it costs to build and maintain an award winning quality website.

If we look at the data gathered from the information provided, the initial cost of development of an award winning site is roughly $40,000 on average with a range of $325,000 to $2500.  The cost of yearly improvements, upkeep and maintenance arrives at around $6700/year or around 17% of the total cost of the initial site and varies between a few hundred and tens of thousands. 

Award winning sites are typically redesigned every 3 years or so, the cost of which isn't surveyed, but we can expect the cost to be somewhere around 1/4 to 1/2 the initial design cost for a content managed site, and as much as the total design cost for a "built from scratch" site.

So what does this mean for the average company looking to build a site?  Budgets in the over $10,000 range should not be surprising to you.  Depending on features and functions (retail, real estate and banking sites probably cost much more than not for profit or information only sites) you could be anywhere along a continuum of a few thousand dollars all the way to hundreds of thousands.  You also should be expecting to expend somewhere in the 15-20% range to maintain, update and improve your site each year.  As new browsers come out (is your site compatible with IE10 for instance?) sites may well need tweaks and updates to function properly.  Security updates need to be applied, and content needs to be changed and updated frequently.

None of these budgets included demand generation activities including SEO, direct marketing, social media, pay for click or other marketing costs.

Of course you could also opt to build a site for much less than that and not go for a "best of the web" site.  Why you would want to do that when there are competing sites that are better than yours is an exercise I'll leave up to your Marketing manager.  Good luck with that discussion :)

With budgets in that range though, you will want to carefully pick a developer and designer for the long haul - one that has your best interests at heart, and will help save you from costly mistakes - as well as recognize when an investment is worth it.

Time for the Rochester media to step up

Thousands of high school kids from throughout upstate NY show up for an event featuring science, technology, engineering and math.  It's an event as exciting as the first NASCAR race of the year, or the first baseball thrown out at the beginning of the season for these kids, and their mentors.  In fact, it's filled with even more suspense because unlike those events in this event they'll discover the challenge they're going to try to tackle for the next 6 weeks as they build a FIRST Robotics Challenge robot to compete for glory.
Over the next 6 weeks kids from these teams will be working on their robots as much as 3 evenings a week, plus all day on each weekend day, putting hundreds of hours in - all while maintaining excellent grades in school.  At the end of the 6 weeks they'll be delivering the robots to compete at a regional event, and hopefully an international one.  These regionals are every bit as exciting and engrossing as a great basketball game or football game, featuring both the thrill of victory and the agony of defeat.

In the meantime they'll have learned programming, design, mechanical engineering, electrical engineering, physics, math, science, embedded systems, how to run a lathe and a drill press, how to work as a team and collaborate, as well as leadership, public relations, marketing, and team spirit. After a 4 year experience in FIRST 85% and more of graduates go on to college, and 70% of them go into much needed engineering fields.  FIRST Robotics offers millions in scholarships to FIRST Robotics Alumni at major technical colleges all over the US.

Doesn't this sound like something that our community and culture should be promoting at every opportunity?  Doesn't it sound important enough to warrant television, newspaper and online media coverage?  Pictures? Video?  Profiles of the teams and individual superstars on those teams? It does to me.  Apparently not to those who actually run and prioritize media stories however.  They seem to think that it's much more important to post stories about who is the best baseball, football, basketball, - heck even water polo is covered in more detail than FIRST Robotics.  In fact recently the Democrat and Chronicle posted a 36 page special on the best individual athletes in traditional sports - on the same day that they completely failed to cover the event mentioned above.  Apparently "Driver ticketed for 2 car crash" and "Local swimsuit model competes" is more important than "Thousands of High School kids get an opportunity to be professional engineers".

Our culture today promotes sports and our high schools spend millions on sporting equipment, fields, and infrastructure.  Think what a change we could make in our society if we instead spent those dollars and that effort on promoting academic challenges.  Think what a difference it could make for urban kids if all of them had the opportunity to participate in one-on-one mentoring and building a possible career, instead of sports where maybe one or two out of thousands of participants might someday go professional.

I hereby challenge the Rochester Media to step up this year.  Go select a couple of FIRST Robotics teams - Email me if you need some leads - and give them the same coverage you would give a high school sports teams.  Don't just cover the FIRST Regional event in March from the point of view of a "bunch of geeks getting together" - post the scores the next day.  Post the winners.  Tell us who won what awards.  Highlight where they're going and follow them if they move on to Championships or compete in other regionals.  Follow a couple FIRST high school seniors and see where they end up in terms of colleges. Let's make academic challenge just as important as athletic challenges.  We need to in order to survive and compete as a community.  And you don't have to stop with FIRST teams - other great challenges like Science Olympiad and Odyssey of the Mind are also deserving of your coverage, recognition etc.  Those kids deserve to have their success documented like every athlete in your 36 page athletic section do.  This means YOU Rochester Democrat and Chronical, and ALL of you in the news media (WHEC, WHAM, WROC, etc).

Some say that the media should just follow culture - I say that you can have a positive effect on the Rochester region by highlighting not just our athletic successes but our academic ones as well.  Do something good for your community.  And don't just stick us in the back of a local section - do feature stories.  For the good of Rochester.

Are you a pig? Or a Chicken? One VCs view....

In this excellent article by Jeff at the "Seeing Both Sides" blog, he talks about what kinds of red flags will make a VC pass.  If you're developing software and looking for funding - here's an excellent list of things to watch out for.  I highly encourage you to read the entire article.

• You should already have "started up" before you look for money.  VCs want to know you have skin in the game and are passionate about your product - so passionate you won't wait for them.
• You should be entirely dedicated to your project before you approach a VC. They see you having a separate job while working on your wonderful idea as not enough dedication and passion - you must believe in what you're asking them to invest in.
• Your team should be geophysically located together.  Working as a team is an important part of forming a good startup.  Even with todays awesome technology - nothing beats face to face.
• They are looking for a hands-on CEO. If that's not you then you better be sure you already have one.  Saying you're going to hire a CEO or COO to run the business for you is a red flag for them.
• You must be willing to exercise your own network to drive revenue, bring in sales etc.   If you won't even try to convince your friends you'll never convince them.

So to flip that over the "pig" entrepreneurs as Jeff calls them must truley dedicate their life to their vision, they must put themselves out there as being behind their idea, so that failure is a public event.  You must be poor.  Seriously.  VCs are looking for hungry enterepreneurs with family obligations and commitments who will work to make their company a success.  If you can just sit back and live high on the hog regardless of how your company does you won't have the proper motivation in their mind 0 the only exception is the "happy and scrappy" lot who just can't settle down - and prove it by being very hands on in venture number 2.  You must be obsessed with your company to the exclusion of all other outside interests other than your family and your health. 

Jeff goes on to state that VCs want not just a Pig in the drivers seat, but an entire team of pigs.  How's your pigsty?  Full of pigs or are there some chickens in there.  Are you one of them?

Introducing RochesterStartups.com

I was asked by the folks at SpringStage to be the Catalyst for the Rochester area Startup blog and I eagerly accepted. To get a feel for what Springstage is, and what a "Rochester Catalyst" is I encourage you to review this post, which I will summarize here.

" “What is SpringStage.”

• First, let me explain what SpringStage is NOT:
• SpringStage is not an angel network
• SpringStage is not an investment group
• SpringStage is not a business incubator

SpringStage is a network of community catalysts who are in tune with their local entrepreneurship and startup scenes. Our goal is to find entrepreneurs who are interested in promoting startup culture and community in their hometowns. The network formally launched in early 2009. This is the first step in ensuring that there is a visible resource in every community for early stage entrepreneurs.

Today, if you’re new to a city and you want to be involved in the startup scene there, there is no clear cut way to get involved. Springstage hopes to fix that by identifying and promoting credible catalysts in each community. We are providing the infrastructure for those catalysts to begin promoting their location entrepreneurship scene immediately. "

As a board member on the Eyes On the Future event board, Rochester GVCSHRM, Rochester Neighborhood of the Arts, and JSEC, and a former Rochester Small Business Council board member, and an advisor to Nazareth's Business development program, as well as a serial entrepreneur and developer myself, I feel I have a good cross-sectional background to publish articles of an interesting and engaging nature in www.rochesterstartups.com. But I do need your help. I'm looking for entrepreneurs (at all stages in development) and in all different growth areas to answer a brief 5 question profile, and I'm looking especially for great articles or interviews from Angels, Venture or other investors.

If you are a consultant who works with entrepreneurs, I urge you to pitch me on a story about your services and how they can help the local entrepreneur be successful. We also want to build a link-list of service providers in the area.